Established in 1997, Stanleybet International (SBI) is Europe’s leading cross-border retail sports betting company with a total of over 1,400 outlets across Europe. We are licensed in the UK, Croatia, Romania and Malta and have grown a ground-breaking cross-border business model whose compatibility with European law has been endorsed in both the Gambelli which and Placanica rulings from the European Court of Justice.

Stanleybet believes in a regulated and competitive cross-border gaming market which operates according to the principles of the European Union, a market which would provide benefits through competitive growth to both the European market and individual states, as well as ensuring that consumers can enjoy gambling as an entertainment and leisure industry in a safe, regulated environment.

In November 2003, Gambelli upheld the right of free competition across the European Union on sports betting and was followed by ‘Placanica’ which stated that Italian legislation on sports betting must not contain provisions which, in its words, “constitute a restriction on the freedom of establishment and the freedom to provide services, provided for in Articles 43 EC and Articles 49 EC respectively”

Good governance guides all Stanleybet International’s commercial decisions and based on these considerations the company retains its stringently regulated licences issued by UK Gambling Commission. Following the rulings of Gambelli and Placanica cases, Stanleybet will continue to champion the right to trade and campaign for a regulated cross-border market which adheres to the principles of the European Union.